Particulars |
Promotional Messages |
Transactional Messages |
Definition |
Promotional content like offers, offer codes, discounts, promotions, etc. can be sent out using promotional services. |
SMSes sent as Information, Alerts or Notifications to registered subscribers. (It should not contain any promotional content, offer or offer codes). |
Sender ID |
SMSes cannot/can be sent using sender IDs having numeric sender id (randomly) allotted to/by operators. E.g.: LM-574525, AX-654856 |
SMSes are sent using Sender Id to registered subscribers only, by giving subscription form. Sender ID must be of 6 characters only. E.g.: ITSESY, PZZHUT, etc. |
DND |
Messages can only be sent to Non-DND subscribers or numbers. |
Messages can be sent to Non-DND as well as DND subscribers or numbers. |
Service time |
Promotional SMS can be delivered between 9:00 AM to 9:00 PM Only. |
Transactional SMS can be sent anytime, 24*7. |
Subscription Details |
Not Applicable. |
Organization should have subscription details of subscriber to route SMS using transactional channels. |
Sample SMSes |
Retail |
Hi, the BIGGEST SALE is on at www.sale.com this Sunday, get upto 80% off on your favourite brands, shoes, apparels & accessories. 12 hours left. Shop now! |
Dear customer, your bill amount is Rs. Xx.xxx. Thank you for shoping with us.Visit Again. |
Education |
Dear Student, admissions open for Some classes. Get scholarship up to 20% being first 10 student of class. T&C* |
Dear Parent, your ward was absent today for Maths class.Regards XYZ classes |
Banking |
Dear Customer, Open saving account with XYZ Bank and get 6.5% interest/year.T&C* |
Dear customer, you have made transaction of Rs. XX.xx from ATM. |
Telecom |
Get exciting new caller tunes. SMS CT to 5xxxxx to activate caller tune. T&C* |
Hello, your bill amount of Rs. 1578 is pending past due date. Dial *000# to pay now. |